Nudging to increase hand hygiene during the COVID-19 pandemic: A field experiment.

The COVID-19 pandemic has made a significant impact on citizens all around the world In order to prevent spread of virus, one most important measures is practicing hand hygiene We see nudging, technique from behavioural economics, as possible way increase without relying mandatory this field experiment, we test two nudge types that previously have been applied successfully, salience and gain frame nudge, in new context (i e , shopping street) Four hundred nineteen shoppers were observed during counterbalanced experiment three stores, where disinfectant dispenser was accompanied by or no Data usage analysed using mixed models account for groups entering store When compared control condition, effect either participants found This could be caused increased attention COVID-19, because baseline our study much higher than previous pre-COVID-19 studies Alternatively, it already disinfected their hands before leaving house, advised government Our results suggest governments, should look other tested nudges improve street pandemic, combining different and/or less subtle methods (PsycInfo Database Record (c) 2021 APA, rights reserved) Abstract (French) La pandemie de eu d'importantes repercussions sur les populations du monde entier L'une des mesures plus importantes pour prevenir la dissemination virus est bonne mains Nous voyons mise en oeuvre d'incitations douces (nudge), empruntee l'economie comportementale, comme une facon d'accroitre l'hygiene sans imposer obligatoires Dans cette experience terrain, evalue deux douces, aussi appelees << coups pouce qui avaient ete auparavant mis application avec succes -une incitation par saillance et basee le -, mais dans un nouveau contexte (c -a-d rue commercante) On observe 419 personnes faire emplettes durant contrebalancee trois magasins ayant chacun distributeur desinfectant accompagne d'une saillance, gain, autre Les donnees l'usage distributeurs ont analysees au moyen modeles mixtes tenir compte groupes entrant commerces En faisant comparaisons condition controle, n'a constate aucun effet significatif incitations parmi Ce resultat pourrait etre attribuable l'importance accrue accordee depuis car base notre etude pratique d'hygiene etaient beaucoup elevees que cadre d'etudes realisees avant De plus, il clients s'etaient deja desinfecte quitter maison, conseillent gouvernements Nos resultats suggerent devraient trouver autres testees ameliorer rues commercantes combinant plusieurs ou utilisant moyens moins subtils Impact Statement Public Significance Statement: During encouraging very investigated nudging techniques use street, namely drawing nudge) emphasising gains these interventions did not People who want therefore focus other, perhaps subtle, combine with